Originally this advertisement is being used to advertise the Sisley fashion. Of course the only article of clothing shown in this ad is the hat the woman has on. The original text in the ad reads, "nothing to add." This is stating that all you need to wear is a Sisley hat, and you should be fine. The woman is smiling, proving that she is content with this reasoning. The only time that a person would wear a warm hat like this would be in the winter, or around the holidays when it starts to get cooler. Most people are happy around this season because of those holidays, so being cheerful, and mostly naked when trying to stay warm during the cold season has a little irony to the ad's message. I added the text, "but Ho Ho Ho," to the original text above to extend the idea of the holiday season, while also giving a different message. I mean, think about it...what do we automatically call a woman when we see her photographed without any clothing on, or if her breasts are exposed to the public?
I started to see this ad as some type of silly, pleasing christmas card made for her boyfriend or significant other. However, I am sure that the original intentions of this ad was for young adult women who are interested in Sisley fashion, or are maybe just looking for a new winter hat. Although men would be attracted to this ad, I do not believe it was intended for them, even though it may insist on them buying this hat for their loved one... It may be a cute christmas present, and insist on other ideas for the two of them during the holidays. I also added the text, "Keep warm during the holidays with...or without Sisley," because technically you are not remaining warm with just a hat on. But at least you'd be wearing your smile. That is the other accessory this model has on. She's happy, therefore the viewer, or potential buyer will also be happy with this product.
